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The UK’s first Hug Plush brand — making emotional support simple, safe, and cuddly.
  • The UK’s first Hug Plush brand — making emotional support simple, safe, and cuddly.
  • The UK’s first Hug Plush brand — making emotional support simple, safe, and cuddly.
  • The UK’s first Hug Plush brand — making emotional support simple, safe, and cuddly.
  • The UK’s first Hug Plush brand — making emotional support simple, safe, and cuddly.
  • The UK’s first Hug Plush brand — making emotional support simple, safe, and cuddly.
  • The UK’s first Hug Plush brand — making emotional support simple, safe, and cuddly.
  • The UK’s first Hug Plush brand — making emotional support simple, safe, and cuddly.
  • The UK’s first Hug Plush brand — making emotional support simple, safe, and cuddly.
The UK’s first Hug Plush brand — making emotional support simple, safe, and cuddly.

The UK’s first Hug Plush brand — making emotional support simple, safe, and cuddly.

£19.99

Reliable shipping

Flexible returns

What is a Hug Plush?

A hug plush is more than a soft toy. It’s a comfort item designed to give the feeling of a real hug. Hug plushes use the science of deep touch pressure (gentle, steady pressure that calms the nervous system) to create a sense of safety and ease.

Children (and adults) use hug plushes for:

  • Calming meltdowns and anxiety
  • Feeling secure at bedtime
  • Managing stress and overwhelm
  • Finding comfort in hard moments


Meet Buu — More Than a Soft Toy

Buu isn’t just something to cuddle. Buu is a calm, steady presence for the moments when emotions feel too big, too heavy, or too hard to name.

With soft fur, gentle eyes, and a sensory-safe design, Buu gives children a safe way to feel grounded, held, and understood.

Why Families Choose Buu

  • Emotional regulation – Hugging Buu helps calm the nervous system and bring the body back to balance.
  • Psychological safety – Buu’s simple, neutral face invites children to project their own feelings, encouraging expression without pressure.
  • Co-regulation tool – Perfect for shared routines like breathing exercises, story time, or using Buu to model emotions together.

 Designed With Care

Every detail has been created for sensory comfort: no harsh seams, no sound chips, no overstimulation. Just quiet softness and a reassuring weight.

  • Size: 23cm tall
  • Fabric: Luxury hand-stitched fur
  • Filling: Hypoallergenic polyester
  • Safety: CE & UKCA certified
  • Care: Machine-washable (delicate cycle)

  Who Buu Helps

  • Children experiencing big feelings, meltdowns, or sensory overload
  • Families working on emotional literacy and co-regulation
  • Educators and therapists building safe spaces for children

How Pre-Orders Work

We’re launching Buu with a limited first production run. To keep costs fair, we’ll only begin production once enough families preregister their interest.

👉 No payment needed today — just add your name to the preregistration list. Once we’re ready to produce, you’ll be first in line to secure your Buu.

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