Buu — The Emotional Support Plush for Big Feelings

Buu isn’t just a soft toy — Buu is a companion for the tough days, the quiet moments, and the emotional storms that words can’t always reach.

Hand-stitched from luxury-grade fur and designed with calm colours and wide, gentle eyes, Buu offers children a sensory-safe way to feel held, understood, and less alone. Whether it’s a meltdown, a shutdown, or just a rough bedtime, Buu is there — to squeeze, to hold, to help regulate.

Why Buu Works

• Emotional regulation: Holding Buu helps ground the body and calm the nervous system — a proven first step in emotional regulation.

• Psychological safety: Buu’s neutral face invites children to project their feelings, creating space for expression without pressure.

• Co-regulation tool: Use Buu in shared routines — breathing together, reading together, or using Buu to “model” emotions for your child.

Designed for Sensory Needs

Buu’s texture, weight, and stitching are carefully chosen to be non-triggering and comforting for children with sensory processing sensitivities. No harsh seams, no sound chips, no over-stimulating features — just a quiet presence, always ready to support.

Who It’s For

Buu is ideal for:

• Children navigating big feelings, anxiety, or sensory overload
• Families building emotional literacy and co-regulation routines
• Educators and therapists supporting emotional safety in group settings

Buu’s Dimensions & Details

• Size: 23cm tall
• Fabric: Hand-stitched luxury fur
• Filling: Hypoallergenic polyester
• CE and UKCA certified
• Machine washable (delicate cycle)